The CRM Adoption secrets

How to define CRM adoption? How does CRM adoption work? What are the main barriers to CRM adoption? How have remote work and the pandemic affected digital adoption?
Why does adoption fail?

So many questions that a number of companies may ask themselves and on which Micael Debast, Managing Director at Accenture and Vincent Julien, VP Sales & Alliances at InsideBoard discussed during the AppInnovation 21