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LafargeHolcim guaranteed CRM adoption by employees

Thanks to Salesforce ​we have a useful platform,​ thanks to InsideBoard, it is used​!

Julien Samson, Business Strategy Manager, LafargeHolcim

The challenge is to ensure long-term adoption of Salesforce by employees ​immediately after the deployment and increase sales effectiveness.

View Sévérine Gougé’s testimony, Head of Sales Effectiveness & Performance for LafargeHolcim, on the strategy for managing his customer relations transformation. (Content only available in french)