Watch how PSA makes its aftersales digitization a success

How to engage its distributors in a dynamic of continuous improvement performance over the long term? How to create a truly personalized experience to accelerate and maintain adoption?

View Thierry Haussaire's testimony, Head of deployment and management of after-sales projects for Peugeot, Citroen and DS, on the strategy for managing his global program to transform customer relations in the aftermarket.

(Content only available in french)