How InsideBoard helps Michelin boost its Salesforce adoption

Clara Daubigney

Testimony from Franck Sire, ​Global CRM Change Manager at Michelin on the adoption of Salesforce CRM.

Through its “Engage” program, Michelin aims to improve customer satisfaction through the development of business practices and customer posture based on customer data.

The Engage program has been deployed to 5,000 employees in 10 regions with a 95% CRM adoption rate in just six months.