How InsideBoard helps Michelin boost its Salesforce adoption

Clara Daubigney

Deployed to 5,000 employees in 10 regions, the program has achieved 95% CRM adoption rate in just six months. Through its “Engage” program, Michelin aims to improve customer satisfaction through the development of business practices and customer posture based on customer data.

Testimonial from Franck Sire, ​Global CRM Change Manager at Michelin on the adoption of Salesforce CRM.