CRM tools: how to adopt them and engage your teams?

“We’re still in the implementation phase with Salesforce (…), yet we already have a 85% adoption rate that doesn’t go down.” Séverine Gougé, the Director of Sales Performance at LafargeHolcim France, gives an interview about the transformation of customer relationships alongside with Michaël Bentolila, the CEO & co-founder of InsideBoard. They are Frédéric Simottel’s guests on his show 01 Business Forum on BFM Business.