Everything is moving at an accelerated pace: organizations, work methods and processes, technological solutions, etc. Meetings follow one after the other, explaining in great detail the reason for change and how to make it.. One day, we find ourselves with a new solution and seemingly complicated user guides.
Increasingly faced with this situation in the context of mass digitalization, employees try to take in as much as possible. The concept of understanding and accepting change through play has become a challenge. What if we took ourselves less seriously in order to accelerate change? This is how gamification has become a key means of successful change. In digital projects, it is used to encourage employees to adopt new tools (CRM, ERP, digital workplace, etc.)
For each project, the social and psychological dimensions of the game must be assessed in order to implement effective levers.
Inspired by serious games, board games, video games, and escape games, this practice encourages emulation, motivation, and the assimilation of information.
It involves employees in new processes and practices, allows for each person’s individual evaluation and recognition, and promotes knowledge sharing and team spirit. Communities of ambassadors are created to drive this positive approach within the framework of company transformation.
Each employee can track his or her points, progress, achievements, and recognition through badges and competition rankings.
This means that you’ll need to identify what motivates the employees at your company and juxtapose that with a company culture that may be unsuitable, in order to set up effective and engaging solutions.