How to reach success in your CRM digital transformation?

While everyone is trying to go back to Normalcy, many of us are wondering what we learned from the past 2 years and what has changed. Status quo is no longer an option and Companies are striving to adapt to the new norm.
But what is a successful digital transformation? Is it adoption of new tools and processes? Is it awareness and communication? And especially, how to succeed in your CRM transformation?

Patrice BEGOC, Customer Experience Director at BearingPoint and Vincent JULIEN, VP Sales & Alliances at InsideBoard share some advices and best practices during this AppInnovation 21 webinar.

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